Filed under: Europe, Marketing/Advertising, Videos, Crossover, Lexus, UK, Celebrities, Luxury
Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.
Continue reading Will.I.Am stars in new Lexus NX commercial, designs a version for Paris
Will.I.Am stars in new Lexus NX commercial, designs a version for Paris originally appeared on Autoblog on Wed, 24 Sep 2014 19:01:00 EST. Please see our terms for use of feeds.
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