Fiat-Chrysler Trademarks “Trackhawk”—Is the Company Hellcatting All the Things?

So, uh, this is awesome: Per Allpar, Fiat-Chrysler recently registered a trademark for “Trackhawk.” Given that the “Trailhawk” moniker is currently applied to an off-road-centric Cherokee model, it’s patently obvious that the new badge is destined for Jeep and that it will stand for on-pavement performance. When you’re talking high-performance Jeeps, the conversation currently starts and stops with the […]

Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/weIzQ0ZbCVE/

Kenny Dale Irwin Jr Dale Arnold Jarrett