Dodge Viper’s $15,000 Price Cut Boosts Monthly Sales by Nearly 200 Percent—to 108 Cars

Last month’s decision by Dodge to slash prices on the face-melting Viper by $15,000 seems to be paying huge dividends: Sales of the car jumped by 184 percent in September. That doesn’t mean you’ll be seeing Dodge’s V-10 brute on every street corner, though. That huge percentage jump translates to 108 Vipers sold in September, up from 38 […]

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Leslie Johnson Bruce Johnstone